Adcamo, the company based in Scottsdale, Arizona re-launched yesterday as a history picture marketing platform. Formerly, the business was an ad system it self utilizing the same engineering which now it leverages to writers and different offer networks. By doing that, Adcamo can focus on increasing their engineering and also be a gatekeeper (Google is also a gatekeeper in advertising, which created them rich).
History promotion was never moved before (except MySpace to some extent) and Adcamo patented this engineering (patent-pending, actually) and it empowers others to use it. Meaning publishers who wants to offer their history as an marketing space today may use Adcamo's technology to handle this. The company also introduced an API which can be employed by the ad systems and agencies to include into their own methods or software.
Their system not only presents characteristics which is often found in a standard ad platform (create campaigns, track press, impressions, view facts - just like Google AdWords or OpenX platforms), but also supplies a unique function: TBC (Time Before Click). This metric measures enough time from when the site loaded until an individual visited on an offer, which shows how efficient an ad is: the sooner a consumer presses on an advertising, the more effective that advertisement is.
-tiled history (the picture is distribute to complete the entire history and it actions as you search up and down (frankly, I don't like this structure since it may ruin the style of a webpage and allow it to be search amateurish...look at MySpace pages, and you kinda have the idea).Wildlife stock photos
-pillar (the picture keeps on the top of background and when you scroll down the backdrop picture disappears towards the very best - I believe this is the greatest history advertising structure therefore far. It's not that invasive and definitely not damaging a webpage design an excessive amount of; it really blends with the design behaviors within the last amount of time).rojection (in that case the backdrop image is in fixed position therefore once you search, the content scrolls also, however not the back ground image - this is a ompromise between the 2 options above).These three forms will also be clickable (yes, you will see the background ad but you can also select it).
These history offer models could make writers and advertising networks/agencies carefully pick the banners they choose for their campaigns. The writers will require banners that won't ruin the style of the website/page and will even let them have a good payoff. The advertising networks/agencies will most likely assist the advertisers to make banners that will not intervene a lot of with a website design. The banners are often linked with the background image, so whatever is found in the banners will even arrive in the background image. But often they're not, therefore the background picture and the banners could be separate however match each other.Now, the thing left to demonstrate is if the background advertising will require off. I am confident several customers are extremely annoyed by the pop-up ads, pop-under ads, layer ads, and interstitial ads, therefore I think it has a good chance.
May they be irritated by the backdrop advertisements too? (and, by the way, there's no way for now to block the back ground ads like you will find methods to block pop-up and pup-under ads).If the customers will grasp this type of advertising (like they embraced the writing ads) then Adcamo might be quite effective as a business.What do you think as an individual (publisher or advertiser)? Can you see Adcamo earning this possible market? (I am convinced your competitors will start going up, probably using other modifications of this theme).