The destination that I benefit, Sea Arrowhead, CA, has a marketing budget that is funded with a offer from San Bernardino County. River Arrowhead is unincorporated, this means we've no city duty dollars to use. San Bernardino State helps us by providing a give annually which shows a percentage of the sleep duty obtained in our area. It's this money, to the melody of $130,000.00, which supports all aspects of our marketing programs.
In 2009, due to the economy, a reduce of sponsorships for the various functions, increased material prices to perform 2 visitor centers, etc., we understood we had ZERO dollars to purchase print ads, radio time, wire TV ads, any such thing to market our location - numberwhatsoever. Not that individuals actually have experienced much discretionary advertising income, which explains why I are becoming really great at marketing without income, but 2009 was the toughest I'd skilled in 20 plus years advertising Lake Arrowhead.
In late 2008, I buckled down and started investigating social media marketing marketing - researching it to death. The whys, when's and where's and how they all related to tourism and small companies in particular. I created a strategic roadmap with this and in May of 2009 I dove in and began tweeting and Facebooking in serious - viewing just how much hype we will make using just this specific advertising platform.
Because April of 2009, the whole Pond Arrowhead advertising plan has been via cultural media. I surely could agreement with an advertising student as an intern from a local college to greatly help me with my attempts since enough time commitment, especially at first, is enormous. As a result of our social networking accomplishment, many small organizations in the region have embraced this kind of marketing.
The evidence, the payoff, is in the numbers.In November 2009 we were informed that our district give will be slightly more than in 2008 which intended:Our social networking advertising program held a unique and for us, it allowed us to however contend in the Southern California tourism industry with those individuals who have enormous marketing budgets. We did this all without any compensated printing ads whatsoever.Social press has surpassed my wildest expectations.
As the economy has harm everyone, Sea Arrowhead is a good example of how, in the event that you perform it properly, this type of marketing will only take up your own time, maybe not your financial allowance and that YES you are able to industry successfully without any money. Now do not misunderstand me, I look forward to your day when I may have a advertising program with print advertisements, etc., but also for Pond Arrowhead in 2009 and 2010, social media preserved the day and demonstrated its value to us.