4 sales strategies through Facebook in which we usually make mistakes - Part 2

In the first part of this note from Propertynews we talked about the importance of engagement and valuable content on your Facebook page and how these strategies can help you improve your real estate business. In this second part, we will continue analyzing two more strategies and how to avoid the most common mistakes to make the most of them.


Pay attention

If you're going to respond to someone's comment, read the post carefully, pay attention to what they are saying, and try to identify what they are looking for. Similarly, we recommend that you pay attention to what other people are saying about the publication of university town islamabadLet's say someone publishes: "My agent is not helping me at all", we know that it is something that can seem like a bucket of cold water for a real estate consultant, however, it will be really only if you do not act like a professional in the situation . The world of Facebook is moving fast, things are updating at the speed of light. You need to pay attention to what's going on, the age of the post, who has responded, and the context around it. Your response should be assertive and as fast as possible. 

Forget about your business page

We all live immersed in the world of Facebook, an ideal place to create connections with people, but we must admit that we also use it to meet other real estate agents, to learn from other markets and to keep abreast of the industry.

What is inappropriate is that the friend request you just accepted on your personal Facebook page immediately receives an invitation to “like” your real estate business page. In reality, business pages - for the most part - are sites (like several others) where agents link to their listings, something that adds value only to the agent himself, to no one else.

If you keep your business page as if it were your personal page and add valuable content to it, then you can close the gap and increase the number of your audience and their loyalty.If you identify a conversation on a topic where you know you can contribute something of value, do not hesitate and share a publication from your business page, this will publicize your page and also contribute to the purpose of engagement. Does anyone have doubts about what it will cost them in taxes to sell their house? Answer your questions, explaining the taxes generated in a real estate transaction; Some internet user does not know the range of housing prices in the area where they want to move? Offer them information on that area ... solving those kinds of questions will make potential clients turn you into an authority figure and increase the chances that they will decide to hire your services as a real estate agent. 

If you are looking for a large number of people to see your listings and your business page without offering anything in return, we can almost assure you that you will not get it.

As we use technology more to improve our business, we must also do our best to achieve personal evolution; We will never be perfect and at all times we will have to sell, these are important truths in the real estate sector. How we do business on Facebook is one of our greatest opportunities, so we have to start adding more value to improve our public perception.